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Redesigning the website homepage

Highest-traffic page, rebuilt to surface every product|Visit site
RoleProduct Design Lead
Design QA
CollaboratorsCTO & CGO
2 Designers
3 Engineers
TimelineApril – June 2026
ScopeUser Interface Design
Visual Design
Desktop & Mobile
Problem

39k monthly visitors with only one product visible

Voice, Lounge Access, and Fast Track had no presence on the highest-traffic page in the product. The visual language hadn't kept up with where Jetpac had taken the brand either. Business and product flagged it: the homepage was actively underselling what Jetpac had become.

We saw an opportunity: refresh the visual language and rebuild around what the company has evolved into.

Original homepage
Contributions

My role

Visual & UI designLed the final visual direction, building on earlier explorations from two team members. Responsible for the component system, visual refinements, and the direction that shipped.
Design QAWorked directly with the front-end developer throughout implementation, reviewing builds against specs, flagging visual regressions, and ensuring interaction states matched the intended design.
Stakeholder alignmentPresented the final visual direction to marketing, business, product, and tech for sign-off. Navigated feedback across four teams to land on a direction that shipped.
GoalRefresh the highest-traffic page to surface all four products and convert more of the 39k monthly visitors who never see them
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