Redesigning the website homepage
Highest-traffic page, rebuilt to surface every product|Visit site


RoleProduct Design Lead
Design QA
Design QA
CollaboratorsCTO & CGO
2 Designers
3 Engineers
2 Designers
3 Engineers
TimelineApril – June 2026
ScopeUser Interface Design
Visual Design
Desktop & Mobile
Visual Design
Desktop & Mobile
39k monthly visitors with only one product visible
Voice, Lounge Access, and Fast Track had no presence on the highest-traffic page in the product. The visual language hadn't kept up with where Jetpac had taken the brand either. Business and product flagged it: the homepage was actively underselling what Jetpac had become.
We saw an opportunity: refresh the visual language and rebuild around what the company has evolved into.
Original homepage
Contributions
My role
GoalRefresh the highest-traffic page to surface all four products and convert more of the 39k monthly visitors who never see them

Scaling Jetpac's Navigation
Restructuring Jetpac's navigation from a single-product hierarchy to a four-product structure

Reducing drop-off at sign-in
Prioritising social auth and introducing passwordless